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Using Video To Sell Your Business Services. Posted on February 23, 2016. Recommended Approaches for Using Video to Sell. Another thing one of our clients did who has high end coaching clients. Was that he actually shipped a web cam to his clients, and then he got on Skype with them and interviewed them and used that as a video testimonial. Using video in a more traditional e-commerce environment. The best thing to use that we found is a product demonstration. If you can show your pros.